Advertising | Communications at SMU

Last week at the Engineers Without Borders meeting, we did an activity where we were presented ethical scenarios (Heinz Dilemma) in which we had to stand on a spectrum between “Agree” and “Disagree.” It was awesome. You know why? ‘Cause. Empathy. 

"If your wife was sick and the only cure was held by a private company who won’t share it, would you steal it?" (Something like that)

What we came to realize as a group is that we can’t just haphazardly make assumptions or judgments - aka there is no black and white to this. You couldn’t stand in radically “agree” or “disagree,” or “yes” or “no.” It was a lot of “yes… but…” or “no… unless with these circumstances…” with further explanation. It was hard. And it was hard because it forced you to empathize - if I was in his shoes, would I steal it? What if I’m able to get away with it and I save my wife? What if I don’t get away with it and I end up in jail and then my wife dies? Empathy. 

As a designer of, well, anything YA GOTTA DO DIS… or like, think like this. Think like a human being. Humanity is weird and we do weird things sometimes without rhyme or reason but I think most of the time there is a reason, but not as obvious as we think. The most terrible ideas are usually the ones that lack empathy. Like, who would anyone ever use this? Or, how would anyone ever use this? Or, why do they do that the way they do? Cue, Tom Haverford and a compilation of his *greatest* ideas. 

BLESS,

Irisa A. Ona

JUST DO IT. -Adidas Last semester, the creative advertising peeps and engineers had a “just do it” moment similar to Jason Roberts. We haphazardly threw a party in a friend’s garage and just buildin’ some good ol’ camaraderie. 
It was fantastic.  Lauren: “So those engineers.”Me: “Yeah they’re pretty cool.”Lauren: “Yup.”Me: “We should all get together since we’ve been exploiting the Innovation Gym.”Lauren: “Let’s throw a party.”Me: “Ok.” ~*~*And the rest is history*~*~ The next creatives + engineers party is in the works and we are currently planning it for next semester. You can see a rough idea of the plans. And what, plans?! You’re not supposed to plan! Yeah, we know. Knowing us, we’ll probably just slap it together last minute like we did last time. DOIN’ IT. -Us 

Bless,
Irisa A. Ona
Zoom Info
JUST DO IT. -Adidas Last semester, the creative advertising peeps and engineers had a “just do it” moment similar to Jason Roberts. We haphazardly threw a party in a friend’s garage and just buildin’ some good ol’ camaraderie. 
It was fantastic.  Lauren: “So those engineers.”Me: “Yeah they’re pretty cool.”Lauren: “Yup.”Me: “We should all get together since we’ve been exploiting the Innovation Gym.”Lauren: “Let’s throw a party.”Me: “Ok.” ~*~*And the rest is history*~*~ The next creatives + engineers party is in the works and we are currently planning it for next semester. You can see a rough idea of the plans. And what, plans?! You’re not supposed to plan! Yeah, we know. Knowing us, we’ll probably just slap it together last minute like we did last time. DOIN’ IT. -Us 

Bless,
Irisa A. Ona
Zoom Info

JUST DO IT. 
-Adidas 

Last semester, the creative advertising peeps and engineers had a “just do it” moment similar to Jason Roberts. We haphazardly threw a party in a friend’s garage and just buildin’ some good ol’ camaraderie. 

It was fantastic.  

Lauren: “So those engineers.”
Me: “Yeah they’re pretty cool.”
Lauren: “Yup.”
Me: “We should all get together since we’ve been exploiting the Innovation Gym.”
Lauren: “Let’s throw a party.”
Me: “Ok.” 

~*~*And the rest is history*~*~ 

The next creatives + engineers party is in the works and we are currently planning it for next semester. You can see a rough idea of the plans. 
And what, plans?! You’re not supposed to plan! Yeah, we know. Knowing us, we’ll probably just slap it together last minute like we did last time. 

DOIN’ IT. 
-Us 

Bless,

Irisa A. Ona

"Listen to music and express your feelings about it on paper." 
These are the sketch products of that music. Please excuse Anaconda, I don’t listen to Nicki Minaj on the regular but I mean, come on, how can you not try to draw that song. I am slightly upset and disturbed that the drawing looks a lot like “Dancing in the Moonlight” by Toploader. 
Anyways, the drawings came out really interesting, especially when you let the drawings be what they want to become… when you don’t try to control them and you just let the music just overcome you essentially. I tried playing around with different mediums - I first started with a black calligraphy marker but it began to run out of ink, then a normal pen but it was too thin, and then finally a yellow thin marker which i loved. My favorite drawings came out of that yellow marker and I’m not sure if it is because of the music or if it is the medium I used, or both. Such Great Heights by Postal Service was my favorite drawing, hands down. 
Here is the link to the playlist (it should be in order), I listened to the first 30 seconds of each song: https://www.youtube.com/playlist?list=PLmqLlW4JqeWFHvW8lrS6n26DdV1rxcu2r

Bless,
Irisa A. Ona
Zoom Info
"Listen to music and express your feelings about it on paper." 
These are the sketch products of that music. Please excuse Anaconda, I don’t listen to Nicki Minaj on the regular but I mean, come on, how can you not try to draw that song. I am slightly upset and disturbed that the drawing looks a lot like “Dancing in the Moonlight” by Toploader. 
Anyways, the drawings came out really interesting, especially when you let the drawings be what they want to become… when you don’t try to control them and you just let the music just overcome you essentially. I tried playing around with different mediums - I first started with a black calligraphy marker but it began to run out of ink, then a normal pen but it was too thin, and then finally a yellow thin marker which i loved. My favorite drawings came out of that yellow marker and I’m not sure if it is because of the music or if it is the medium I used, or both. Such Great Heights by Postal Service was my favorite drawing, hands down. 
Here is the link to the playlist (it should be in order), I listened to the first 30 seconds of each song: https://www.youtube.com/playlist?list=PLmqLlW4JqeWFHvW8lrS6n26DdV1rxcu2r

Bless,
Irisa A. Ona
Zoom Info
"Listen to music and express your feelings about it on paper." 
These are the sketch products of that music. Please excuse Anaconda, I don’t listen to Nicki Minaj on the regular but I mean, come on, how can you not try to draw that song. I am slightly upset and disturbed that the drawing looks a lot like “Dancing in the Moonlight” by Toploader. 
Anyways, the drawings came out really interesting, especially when you let the drawings be what they want to become… when you don’t try to control them and you just let the music just overcome you essentially. I tried playing around with different mediums - I first started with a black calligraphy marker but it began to run out of ink, then a normal pen but it was too thin, and then finally a yellow thin marker which i loved. My favorite drawings came out of that yellow marker and I’m not sure if it is because of the music or if it is the medium I used, or both. Such Great Heights by Postal Service was my favorite drawing, hands down. 
Here is the link to the playlist (it should be in order), I listened to the first 30 seconds of each song: https://www.youtube.com/playlist?list=PLmqLlW4JqeWFHvW8lrS6n26DdV1rxcu2r

Bless,
Irisa A. Ona
Zoom Info
"Listen to music and express your feelings about it on paper." 
These are the sketch products of that music. Please excuse Anaconda, I don’t listen to Nicki Minaj on the regular but I mean, come on, how can you not try to draw that song. I am slightly upset and disturbed that the drawing looks a lot like “Dancing in the Moonlight” by Toploader. 
Anyways, the drawings came out really interesting, especially when you let the drawings be what they want to become… when you don’t try to control them and you just let the music just overcome you essentially. I tried playing around with different mediums - I first started with a black calligraphy marker but it began to run out of ink, then a normal pen but it was too thin, and then finally a yellow thin marker which i loved. My favorite drawings came out of that yellow marker and I’m not sure if it is because of the music or if it is the medium I used, or both. Such Great Heights by Postal Service was my favorite drawing, hands down. 
Here is the link to the playlist (it should be in order), I listened to the first 30 seconds of each song: https://www.youtube.com/playlist?list=PLmqLlW4JqeWFHvW8lrS6n26DdV1rxcu2r

Bless,
Irisa A. Ona
Zoom Info
"Listen to music and express your feelings about it on paper." 
These are the sketch products of that music. Please excuse Anaconda, I don’t listen to Nicki Minaj on the regular but I mean, come on, how can you not try to draw that song. I am slightly upset and disturbed that the drawing looks a lot like “Dancing in the Moonlight” by Toploader. 
Anyways, the drawings came out really interesting, especially when you let the drawings be what they want to become… when you don’t try to control them and you just let the music just overcome you essentially. I tried playing around with different mediums - I first started with a black calligraphy marker but it began to run out of ink, then a normal pen but it was too thin, and then finally a yellow thin marker which i loved. My favorite drawings came out of that yellow marker and I’m not sure if it is because of the music or if it is the medium I used, or both. Such Great Heights by Postal Service was my favorite drawing, hands down. 
Here is the link to the playlist (it should be in order), I listened to the first 30 seconds of each song: https://www.youtube.com/playlist?list=PLmqLlW4JqeWFHvW8lrS6n26DdV1rxcu2r

Bless,
Irisa A. Ona
Zoom Info
"Listen to music and express your feelings about it on paper." 
These are the sketch products of that music. Please excuse Anaconda, I don’t listen to Nicki Minaj on the regular but I mean, come on, how can you not try to draw that song. I am slightly upset and disturbed that the drawing looks a lot like “Dancing in the Moonlight” by Toploader. 
Anyways, the drawings came out really interesting, especially when you let the drawings be what they want to become… when you don’t try to control them and you just let the music just overcome you essentially. I tried playing around with different mediums - I first started with a black calligraphy marker but it began to run out of ink, then a normal pen but it was too thin, and then finally a yellow thin marker which i loved. My favorite drawings came out of that yellow marker and I’m not sure if it is because of the music or if it is the medium I used, or both. Such Great Heights by Postal Service was my favorite drawing, hands down. 
Here is the link to the playlist (it should be in order), I listened to the first 30 seconds of each song: https://www.youtube.com/playlist?list=PLmqLlW4JqeWFHvW8lrS6n26DdV1rxcu2r

Bless,
Irisa A. Ona
Zoom Info
"Listen to music and express your feelings about it on paper." 
These are the sketch products of that music. Please excuse Anaconda, I don’t listen to Nicki Minaj on the regular but I mean, come on, how can you not try to draw that song. I am slightly upset and disturbed that the drawing looks a lot like “Dancing in the Moonlight” by Toploader. 
Anyways, the drawings came out really interesting, especially when you let the drawings be what they want to become… when you don’t try to control them and you just let the music just overcome you essentially. I tried playing around with different mediums - I first started with a black calligraphy marker but it began to run out of ink, then a normal pen but it was too thin, and then finally a yellow thin marker which i loved. My favorite drawings came out of that yellow marker and I’m not sure if it is because of the music or if it is the medium I used, or both. Such Great Heights by Postal Service was my favorite drawing, hands down. 
Here is the link to the playlist (it should be in order), I listened to the first 30 seconds of each song: https://www.youtube.com/playlist?list=PLmqLlW4JqeWFHvW8lrS6n26DdV1rxcu2r

Bless,
Irisa A. Ona
Zoom Info
"Listen to music and express your feelings about it on paper." 
These are the sketch products of that music. Please excuse Anaconda, I don’t listen to Nicki Minaj on the regular but I mean, come on, how can you not try to draw that song. I am slightly upset and disturbed that the drawing looks a lot like “Dancing in the Moonlight” by Toploader. 
Anyways, the drawings came out really interesting, especially when you let the drawings be what they want to become… when you don’t try to control them and you just let the music just overcome you essentially. I tried playing around with different mediums - I first started with a black calligraphy marker but it began to run out of ink, then a normal pen but it was too thin, and then finally a yellow thin marker which i loved. My favorite drawings came out of that yellow marker and I’m not sure if it is because of the music or if it is the medium I used, or both. Such Great Heights by Postal Service was my favorite drawing, hands down. 
Here is the link to the playlist (it should be in order), I listened to the first 30 seconds of each song: https://www.youtube.com/playlist?list=PLmqLlW4JqeWFHvW8lrS6n26DdV1rxcu2r

Bless,
Irisa A. Ona
Zoom Info
"Listen to music and express your feelings about it on paper." 
These are the sketch products of that music. Please excuse Anaconda, I don’t listen to Nicki Minaj on the regular but I mean, come on, how can you not try to draw that song. I am slightly upset and disturbed that the drawing looks a lot like “Dancing in the Moonlight” by Toploader. 
Anyways, the drawings came out really interesting, especially when you let the drawings be what they want to become… when you don’t try to control them and you just let the music just overcome you essentially. I tried playing around with different mediums - I first started with a black calligraphy marker but it began to run out of ink, then a normal pen but it was too thin, and then finally a yellow thin marker which i loved. My favorite drawings came out of that yellow marker and I’m not sure if it is because of the music or if it is the medium I used, or both. Such Great Heights by Postal Service was my favorite drawing, hands down. 
Here is the link to the playlist (it should be in order), I listened to the first 30 seconds of each song: https://www.youtube.com/playlist?list=PLmqLlW4JqeWFHvW8lrS6n26DdV1rxcu2r

Bless,
Irisa A. Ona
Zoom Info

"Listen to music and express your feelings about it on paper." 

These are the sketch products of that music. Please excuse Anaconda, I don’t listen to Nicki Minaj on the regular but I mean, come on, how can you not try to draw that song. I am slightly upset and disturbed that the drawing looks a lot like “Dancing in the Moonlight” by Toploader. 

Anyways, the drawings came out really interesting, especially when you let the drawings be what they want to become… when you don’t try to control them and you just let the music just overcome you essentially. I tried playing around with different mediums - I first started with a black calligraphy marker but it began to run out of ink, then a normal pen but it was too thin, and then finally a yellow thin marker which i loved. My favorite drawings came out of that yellow marker and I’m not sure if it is because of the music or if it is the medium I used, or both. Such Great Heights by Postal Service was my favorite drawing, hands down. 

Here is the link to the playlist (it should be in order), I listened to the first 30 seconds of each song: 
https://www.youtube.com/playlist?list=PLmqLlW4JqeWFHvW8lrS6n26DdV1rxcu2r

Bless,

Irisa A. Ona

Borrowed my friend’s Go Pro. All shot within one day. Very rough and random shots. Some I like, some I don’t. But I stay true with my new found mantra - just start.

In making this video I really strived to put a censor on my Censor. Even though in the back of my mind my Censor was yacking off “That shot is gonna look stupid. That’s been done. Not original. That’s boring…” and so on, I still continued and I think I prevailed, if I do say so myself. I did get some cool shots that I would like to explore more and that was the point. To just have something to work with. So yep - Irisa: 1, Censor: 0. 

Also, the idea behind the video was to get shots of things that get me in the “flow,” according to Csikzenwhathaveyou’s theory. In this case, its biking, working on ad campaigns/design projects and playing my guitar. Ironically enough, I might have to add video editing to one of those things that get me in the “flow.” Spent 5 hours straight on this video. Definitely had other homework I should have be working on. *nervous laugh* 

Baby
Devendra Banhart 

Irisa A. Ona 

Starting

image


There is a good reason why I started this blog post so close to the due date. No, it is not because I forgot. It is because starting - a blog, a passion project, a story, a relationship, buying Christmas gifts, anything really - that actually matters to me is really freaking hard. Starting is difficult for me (and probably for a lot of people) because:

1. Fear
2. Failure 
3. Fear of failure 

Fear - there is fear that whatever I create or invest time in will be judged and deemed as stupid or unworthy or nonsense or [insert appropriate negative adjective here]. 

Failure - that whatever I create or invest time in will not become as great and wonderful and perfect as I imagined. 

Fear of failure - that whatever I create or invest time in will fail, thus will mark me as a failure. “OH GOSH I AM A FAILURE” *shakes fists at sky, releases a pitiful wail, collapsing into a crying fit* 

At the moment, I have an endless list of projects and ideas that are collecting dust in the crevices of my mind because I was too scared to make them real for fear that they may not come out as awesome and perfect as I had imagined. There have been many times I’ve pondered relationships with others and realized - oh wait, I didn’t even let him get to know me enough (which is a form of starting) for anything to even happen with that because I wanted it to be a perfect love story from the get go *nervous laugh*. Or, “I wanna staring working out more and do a triathlon but nahhhh I might look like an idiot while I run.” 

But after much meditation and reading (books for this class, and Mindset by Carol Dweck) and good ‘ol time just making ya a little wiser every day, I’ve come to realize that this it is stupid and ultimately detrimental for me to think like this. 

JUST START. 
Just. Start. This is what morning pages has taught me. After endless griping about waking up 30 minutes earlier to do this repetitive exercise, I finally realized why it’s actually pretty nifty. Why is it so easy for me to write my morning pages? Because in my mind, no one will ever read this and so I can do what I want (BECAUSE, I DO WHAT I WANT… I AM THE QUEEN IN THE LAND OF MORNING PAGES). I would also like to note, since I’ve started, most of my brilliant ideas and “Eureka!” moments have been credited to morning pages. Most, if not all, of my fears revolve around judgments of people toward me. But the mindset of morning pages eliminates that fear. I just have to get into that mindset. 

I racked my brain for hours thinking about how awesome I wanted this blogpost to be -
"Oh yeah, I should make a stop motion video, oooh how about artwork, wait how could I make this more badass than everyone else’s or wait how can I impress my friends?
Would the class think this is cool?
Would Kate think this is cool?
Is this cool
Am i cool
Am I”

But in the end - who cares? Just start. Make something. Let it be created in its own way. More genuine things come from this method. Don’t worry about it being perfect on the first go, because it won’t be and that is perfectly fine. This holds true for all the endeavors that I have actually started. If it sucks, it sucks. You don’t suck. Blame your genius or whatever. Now that I think about it, it’s actually pretty selfish to think that everything you made is completely and originally from you. If it did not end up like how you wanted it to be, you’re not a failure. At least you’ll have something to work with. Failure is normal and I think in the big scheme of things, actually good for you. At least you would have started and failed than not have started at all. 

~*~*Shoot for da moon*~*~ (and u will die… jk) 


Irisa A. Ona 

How could it be that He would made everything that is, would want you or me for a friend? But he does, and he proves it by laying down his life. That’s the God we serve. That’s the God who wants to be known.
- Fr. John Riccardo -